Soho House, the exclusive members' club known for its unique blend of luxury and community, is set to make a grand entrance in Milan, Italy. This expansion marks a significant moment for the brand, as it transforms a historic building into a vibrant hub for creativity and connection. The project, currently underway, promises to redefine the city's social and cultural landscape.
A Historical Transformation
The building, once the Cinema Arti, has a rich history dating back to the 1930s. Designed by the renowned Italian architect Mario Cereghini, the structure showcases a stunning fusion of rationalist architecture and Italian craftsmanship. Its original design, featuring reinforced concrete, brick, marble columns, and nautical-style portholes, is a testament to the era's architectural brilliance. The building's journey includes a notable chapter as an Olympic boxing gym and a beloved children's cinema, adding depth to its cultural significance.
A Six-Level Social Oasis
Soho House Milan will be a six-level sanctuary, offering a diverse range of amenities. The club will cater to the needs of its members, providing over 50 bedrooms, dedicated working spaces, and areas for socializing. The highlight of the project is the panoramic rooftop terrace, complete with a swimming pool, offering breathtaking views of the Milanese skyline. This outdoor space will become a popular gathering spot for members, blending luxury and relaxation.
Interior Design and Local Influence
The interiors will embody the signature Soho House style, characterized by an informal, residential ambiance. The design will seamlessly blend locally sourced materials and details with the brand's signature furniture and accessories from Soho Home. This approach aims to create a unique experience, connecting the international Soho House model with the vibrant culture of Milan. The culinary offerings will further enhance the local connection, ensuring a truly immersive experience for members.
Engaging with the Community
As construction progresses, Soho House remains committed to its Cities Without Houses program, which allows creatives from cities without a permanent house to access the brand's global network. This initiative fosters a sense of community and provides opportunities for cultural exchange. Through locally organized events, dinners, and cultural programs, Soho House Milan will actively contribute to the city's creative scene.
A Celebration of Italian Craftsmanship
The renovation will pay homage to the building's Rationalist heritage while integrating Italian craftsmanship throughout. This attention to detail will be reflected in the art collection, featuring works by artists with connections to Milan. By showcasing local talent, the club will become an integral part of the city's artistic ecosystem, fostering a sense of belonging and cultural appreciation.
A New Chapter in Milan's Social Scene
The opening of Soho House Milan in 2028 will undoubtedly become a significant milestone in the city's social and cultural calendar. The club's ability to blend luxury, community, and local culture will attract a diverse membership, creating a vibrant hub for creativity and connection. As construction progresses, the anticipation for this unique destination continues to grow, promising an exciting future for Milan's social and creative landscape.
